WEINER TELEVISION CAMPAIGN SHIFTS INTO HIGH GEAR
2ND AND 3RD COMMERCIALS IN ROTATION STARTING TUESDAY
TALKS ABOUT HIS VISION FOR A MIDDLE CLASS TAX CUT,
RAISING TEACHER PAY, GETTING BACK TO BASICS IN THE CLASSROOM,
AND RESTORING DISCIPLINE TO OUR SCHOOLS
New York City – In a sign that Rep. Anthony Weiner’s (D-Queens & Brooklyn) television campaign is shifting into high gear, today the Weiner campaign unveiled its second and third campaign commercials. The spots will enter into television rotation starting Tuesday.
The ads focus on the central themes of Weiner’s candidacy: a middle class tax cut, raising teacher pay, getting back to basics in the classroom and restoring discipline to our schools. Both ads were produced by media consultant Jim Margolis of GMMB, an issues communications firm in Washington D.C.
The first ad is entitled “Diner” and will begin airing on August 30th. It depicts Weiner in a diner in the Brooklyn neighborhood where he grew up, talking about his 10% tax cut on anyone making $150,000 a year or less, as well his plan to create a new tax bracket for millionaires and to cut the 5% least performing programs from the City budget every year.
The second ad is entitled “PS 39” and will be put into rotation later this week. In it, Weiner stands in front of his elementary school—he went to public schools his whole life--and talks about his plans to pay teacher more while getting rid of those who don’t perform, restoring discipline to our schools and getting back to basics in our classrooms. The ad features Weiner’s mom Fran, a 31 year veteran public school teacher.
“My campaign is about the middle class and those aspiring to get there,” said Rep. Weiner. “We need a tax cut for middle class families, and better schools, with a pay raise for hard working teachers, order in our hallways and a back to basics curriculum that works in our classrooms. Those are real solutions for real people.”
Weiner’s first television ad of the campaign, “Homeplate” began airing on August 19.
About Jim Margolis
Jim Margolis is a senior partner at GMMB, where he has worked for 20 years on behalf of candidates, foundations, government agencies and corporate clients.
Margolis has served as a senior strategist for three presidential campaigns, including President Bill Clinton’s successful election to the White House. He currently serves as a strategist for Senate Minority Leader Harry Reid (D-Nev.), Senator Max Baucus (D-Mont.), Senator Kent Conrad (D-N.D.), Senator Barbara Boxer (D-Calif.), Senator Ron Wyden (D-Ore.), Senator Byron Dorgan (D-N.D.) and Governor Jim Doyle (D-Wis.), among others.
In addition, he has been a campaign consultant for a host of foreign clients, including presidential and prime ministerial candidates in Latin America, Africa, Central America and Asia.
In the private sector, Margolis has provided strategic counsel, public affairs advice and advertising services to a variety of corporate and nonprofit clients, including the Robert Wood Johnson Foundation, Cisco Systems, League of Conservation Voters, Kaiser Family Foundation, WIRED magazine, Communications Workers of America, SBC, Fannie Mae Foundation, Carnegie Corporation, AFSCME, and the Disney Channel.
